Illuminating the Illusion Essay Example for Free

Illuminating the Illusion Essay Jay Chiat, and expert in the advertising field, looked at advertising differently than those in the advertising business today. He launched the Energizer Bunny and Apple commercials. Not only that, he started a new age of advertising during the Super Bowl. Chiat was an amazing advertiser; however, he reached a point in 1997 where he desired to leave the marketing industry. He no longer agreed with the ideals of the advertising world. In Chiat’s essay, â€Å"Illusions are Forever,† he uncovers the true ideals of the marketing industry. His essay discusses how the lies in advertising â€Å"lie in the situations, values, beliefs, and cultural norms used to sell a message.†(212) Through this essay, Chiat uses strong, vivacious words to create an image of the true face of advertising. In the same manner, he includes examples and descriptions that embellish that image and grab the attention of the reader. Amidst all of this, Chiat composes his essay in a manner that allows for a clear, insightful message to come across. Chiat is indeed bitter of advertising, but that does not affect his message. He remains conversational throughout the course of the essay. The technique that Chiat uses throughout his writing is superb, and he does an excellent job of getting his message across. Chiat uses strong, vivid word choice throughout his essay to give his readers a precise image of the schemes used by today’s advertisers. Chiat’s words â€Å"unrelenting†(213) and â€Å"24-hour-a-day drumbeat†(213) allow his readers to imagine how advertisers are constantly hammering their ideas into the heads of the viewers. Words such as â€Å"robs us†(213) allow Chiat to make the point that advertisers rob Americans of their view of life, replacing it instead with an â€Å"illusion†. Chiat also uses â€Å"seductive†(214) to give his readers a further understanding of what advertisers are seeking. Chiat is using words such as â€Å"seductive†(214) to enlighten consumers to the idea that advertisers twist their lies in a fashion that is seemingly pleasing to the eyes but is still made up of lies. Chiat’s words are critical of advertisers and how they do not truly care about their consumer. Chiat, nonetheless, does not blind his reader to the essay’s purpose by getting lost in the emotional rhetoric. Chiat’s writing is filled with informative and detailed rhetorical modes that greatly add to the impact of his argument. Unlike many writers who seem to get lost in their descriptions of a topic, Chiat includes examples, definitions and descriptions while still shining light upon the advertising backdrop. One instance of this occurs when Chiat uses the example of the wedding ring from DeBaers, Chiat uses this example to help the readers visualize how the advertisers seek to infiltrate the minds of their consumers. Following this example, Chiat then defines â€Å"unmediated†(213) as â€Å"without media†(213). Chiat defines â€Å"unmediated†(213), a word that most take lightly, in an effort to give his readers a clear understanding of the strategies used by advertisers. A few paragraphs later, Chiat proceeds to describe internet advertising. Chiat gives a clear image to his readers on how internet advertisers drag adults in with their â€Å"authoritative-looking†(213) websites. Chiat’s placement of these examples, definitions and descriptions is excellent. He places them in positions that not only increase the flow of the writing but also pique the interests of his readers. Adding the rhetorical modes previously mentioned is very important for writers such as Chiat because there are points in writing where the pace of the writing dies down. Chiat places these modes in marvelous positions that keep up the pace of the article as it moves along. Along with descriptive words and examples, organization of ideas is also critical when writing an essay, and Chiat’s layout of paragraphs is very logical, and in turn deductive, in other words, the reasoning follows the thesis. Chiat opens up his essay with a bit of background on advertising in order to strengthen the thesis that follows. His thesis is clear and to the point. Because his thesis is mentioned in the beginning of the essay, and the reasoning behind his essay follows in each of the body paragraphs, Chiat’s essay follows this deductive style. Chiat then uses this combination to capture the reader’s attention and make them want to read more with each following paragraph. Chiat pulls the reader along not only with his strong words but also by arranging his ideas in a fashion that allows for a constant pace. In the same manner, each of the points that Chiat makes relates back to the thesis. The readers are not led up to an  apparent climax only to find another exposition; Chiat’s points are clear and flow beautifully. He includes good transitions that allow the writing to have the feel of a constant flow and not have abrupt stops in the middle of the writing where a change in direction occurs. Chiat has a great understanding of how to organize his thoughts, and he demonstrates that in his writing. Besides simply writing in a way that is pleasing to the eyes, Chiat also keeps a good tone throughout the course of the writing. This allows him to keep his readers from turning to other writings. The tone throughout his essay is bitter, but Chiat remains conversational at the same time. The descriptions of the different advertisers are definitely negative; Chiat makes it clear that he does not agree with advertisers. In the concluding paragraph of his essay, Chiat challenges us to find our own personal truth rather than the apparitional truth presented to us by advertisers. In a similar manner, Chiat says in his final paragraph that people should ignore the vision of life offered by advertisers. Amidst all of this negativity, Chiat’s writing maintains a conversational feel. Chiat involves his readers directly by asking them questions, having them imagine images, etc†¦ Chiat may have held a bitter tone over the course of the essay, and though in many cases writers using a bitter tone in their writing drive away their readers with their immense negativity, Chiat does not overpower his readers with his negative thoughts and descriptions. In fact, Chiat’s calm yet bitter tone allows his readers to better embrace his feelings. Chiat uses strong word choice and rhetorical modes, clear organization, and an inviting tone to strengthen his essay on the schemes behind advertising. These different components throughout his essay enable his readers to gain a broad understanding of Chiat’s different poins and the lies surrounding them every day. Chiat uses his great understanding of these different devices to uphold a steady pace and a smooth flow. Chiat’s â€Å"Illusions are Forever† is a well spoken essay. It captures the interests of its readers, it is very informative, and it is a very relaxed read for a negative view of advertising.

Animal Testing Essay -- Animal Testing

ISSUE: For the most part, we would not be able to live very comfortably without them. The question of what is considered proper treatment of animals has been highly debated by groups looking at both the moral and ethical issues of the situation. What exactly is our proper role with regard to non-human creatures? Do they have any rights, or may we do as we please with them? These are questions that politicians all over the world have been arguing about for many years, and still is as controversial as ever! PROBLEM: How can animal testing benefit both animals and humans without harming the animals? BACKGROUND: For thousands of years, humans have used animals for a variety of purposes including food, clothing, labor, means of transportation, hunting, medicine, and companionship. However, many personal beauty products, such as lipstick, face cream, anti-perspirant, and laundry detergent all have one major characteristic in common: the suffering and death of millions of animals (Dickinson 13). Canada has no legislation to protect laboratory animals from any form of mistreatment, abuse, or neglect. Great Britain has nothing in the way of constitutional ethical treatment of laboratory animals. In the United States, the U.S. Welfare Animal Act (passed in 1966 and later amended in 1970 and 1976) charges the U.S. Department of Agriculture with overseeing the humane handling and housing of animals in laboratories, pet dealerships, and exhibitions. While the law covers lab animals (such as rabbits, mice, dogs, and monkeys) it does not state that the animals are to be cared for or to be t reated for injuries received from experiments, nor does it state that animals in laboratories can be used for only a limited number of experiments with the least possible suffering and distress (Dickinson 15). In effect then, there is no protection given to lab animals. On average, 25 million animals die every year in North America for the testing of everything from new cosmetics to new methods of warfare. Five hundred thousand to one million of these animals are sacrificed each year to test new cosmetics alone (Dickinson 13). There are many kinds of tests performed on animals. One kind is the Acute Toxicity Test, which requires between 60 and 100 animals to determine what constitutes a lethal dose of a particular substance. The test spans a time period from two weeks to seven years,... ...ly limit their options. They have used animals for so long, their tests will most likely have to be changed. Changing the procedures of these tests could be extremely costly and time consuming. OPTION B: Requiring pet owners to spay or neuter their pets. ADVANTAGES: This is a very effective way to limit the number of animals used in testing. Many of these animals tested are often strays and have had no owner. If pet owners were required to â€Å"fix† their pets, it would really help in controlling the nation-wide pet population. There would be fewer unwanted animals roaming the streets in search for a mate; resulting in fewer unwanted pregnancies. Consequently, scientists would have a limited number of animals to work with. DISADVANTAGES: Breeders and pet-store owners would be in a bad position. This would mean that they would either have to go through tedious amounts of paper work in order to own animals that could still reproduce, or they would have to find a new career! For many people, taking care of animals has been a very big part of their life. Some have come to see it as more of a hobby than a job. For others, it may be the only thing that still brings joy into their lives!

Relationship between Inflation and Interest Rate Essay

Interest and inflation are key to investing decisions, since they have a direct impact on the investment yield. When prices rise, the same unit of a currency is able to buy less. A sustained deterioration in the purchasing power of money is called inflation. Investors aim to preserve the value of their money by opting for investments that generate yields higher than the rate of inflation. In most developed economies, banks try to keep the interest rates on savings accounts equal to the inflation rate. However, when the inflation rate rises, companies or governments issuing debt instruments would need to lure investors with a higher interest rate. The Relationship between Interest and Inflation Inflation is an autonomous occurrence that is impacted by money supply in an economy. Central governments use the interest rate to control money supply and, consequently, the inflation rate. When interest rates are high, it becomes more expensive to borrow money and savings become attractive. When interest rates are low, banks are able to lend more, resulting in an increased supply of money. Alteration in the rate of interest can be used to control inflation by controlling the supply of money in the following ways: †¢A high interest rate influences spending patterns and shifts consumers and businesses from borrowing to saving mode. This influences money supply. †¢A rise in interest rates boosts the return on savings in building societies and banks. Low interest rates encourage investments in shares. Thus, the rate of interest can impact the holding of particular assets. †¢A rise in the interest rate in a particular country fuels the inflow of funds. Investors with funds in other countries now see investment in this country as a more profitable option than before. Inflation and Interest Rates: Effect on the Time Value of Money Inflation has a significant impact on the time value of money (TVM). Changes in the inflation rate (whether anticipated or actual) result in changes in the rates of interest. Banks and companies anticipate the erosion of the value of money due to inflation over the term of the debt instruments they offer. To compensate for this loss, they increase the interest rates. The central bank of a country alters interest rates with the broader purpose of stabilizing the national economy.  Investors need to keep a close watch on interest and inflation to ensure that the value of their money increases over tim e.

Essay on Matewan and Norma Rae - 922 Words

Matewan and Norma Rae Theoretically, the characters of both Matewan, and Norma Rae take part in a capitalistic society. In both situations the people are partaking in a form of labor market, where they are selling their time and energy. However, the town of Matewan, governed by the Stone Mountain Coal Companies monopoly on the land and businesses, and isolated by distance and limited technology, as fallen into a feudalistic condition. Despite the fact that Norma Raes small hometown of Alabama bears a great resemblance to the town of Matewan, their economic situation remains a form of capitalism. Though the Henely Mill is a dominating force in the small town, with a strong financial hold over the citizens, it is not as dictatorial of†¦show more content†¦When new miners arrive in the town of Matewan, they are automatically in debt to the company store for the equipment need to begin working. Throughout the life of the coal miners they are at the mercy of the companys scams and whims. Coal mining i s a dangerous operation; not only by chance of mishap, but the coal miners are in great risk of ill health due to the inhalation of coal dust, and the physical strain of working such a laborious trade. The coal company is insensible to the health concerns of the miners; individuals are irrelevant to the industrial company, and they are secure on the knowledge that a fresh supply of young, healthy, able-bodied workers will fall into their grasp. The Stone Mountain Coal Companys monopoly over the resources of Matewan is compounded by the towns isolation. Matewan, nestled west of the Shenandoah Valley in West Virginia, is not readily accessible to the outside world; nor is the rest of the world accessible to the citizens of Matewan. The town is separated not only by physical distance, but also by a lack of technology. In 1920 travel was still time-consuming, and the people of Matewan are unable to easily communicate with the rest of the world. The inability to commute, and socialize withShow MoreRelated Norma Rae Essay1517 Words   |  7 PagesNorma Rae In the film Norma Rae, the textile workers were unsatisfied with many aspects of their Capitalistic work environment. They fought to form a union so that they could change the undesirable characteristics to better meet their needs. Political, environmental and cultural processes all played a part in the workers struggle to form an effective union. Unlike the film, Matewan, in which the coal miners worked under feudal control, the employees of the O.P. HenleyRead MoreEssay on Feudalism and Capitalism3836 Words   |  16 Pagestheory or set of theories (which can be contradictory), to teach particular theories (including economic theories), and to provide an objective for analysis using economic theory. (Professor Gabriel) It is with this in mind that the films of Matewan and Norma Rae are of importance to us when analyzing the concepts of feudalism and capitalism, because they are films that contain in them examples from these two types of economic systems. While the concept of unions is prevalent in both films, the